|In our customized portfolio solutions business, we work closely with institutional investors to understand their portfolio objectives. Based on long experience, we construct multi-manager hedge fund portfolios. Our value added is in manager selection and monitoring, asset allocation, risk management and reporting, and structuring investments through managed accounts where possible. Our objective is to address the investment and operational needs of the most demanding investors.
||In our business development line, we identify established hedge fund managers with whom we partner. Our partnership is ongoing and is focused on making their product offering appealing to institutional investors particularly in the Gulf. We add value to the managers by providing advice on their offering and investment framework and utilizing our business development capabilities to establish relationships with key investors. For investors, we add value by understanding their requirements and recommending relevant and high quality investment solutions pursuant to a high level of conviction and due diligence.
||In our advisory services business, we offer managers comprehensive solutions for having a footprint in the Gulf region, which has differentiated requirements for success. We also work with institutional investors in the Gulf to offer them individualized investment solutions, be it broad, thematic, focused, or requiring structural setup.